How to get a Ford Fiesta for free for 6 months
Last week I met Beto López, a videoblogger from Oakland who is currently driving a Ford Fiesta for free (including the gas) for 6 months. How come? Ford gave it to him so that we can test it with the condition that he videoblogs all his activities with the car.
This is part of the Fiesta Movement, a new promo featuring 100 Internet web addicts driving the car for six months. His will is obviously to change the image of its cars among young people, which means using youtube, twitter or Facebook. Over 4,000 people applied to drive the Fiesta and only 100 got it. Beto López was one of them. I interviewed him: