/Starbucks is the most engaged brand on the Web

Starbucks is the most engaged brand on the Web

starbucksI am happy to read that Starbucks, one of our customers, is the most engaged brand on the Web. This top was developed by Charlene Li analyzing data from blogs, Facebook, twitter, wikis and discussion forums. Besides, the study claims a correlation between social media engagement and revenue growth. A coincidence?

This is the top:
1. Starbucks. They have a Facebook (with 3.8 million fans) and Linkedin page, a Youtube and Flickr profile, an open innovation platform, a twitter user, a corporate blog and a social network.
2. Dell
3. eBay
4. Google
5. Microsoft
6. Thomson Reuters
7. Nike
8. Amazon
9. SAP
10. Intel
10. Yahoo!
12. Blackberry
13. Accenture
14. Oracle
15. Cisco
16. Pepsi
17. MTV
18. Sony
19. Disney
20. Adidas
21. Toyota
22. Ferrari
23. H&M
24. Nokia
24. HP
26. Samsung
27. Honda
28. GE
28. IBM
30. Nescafe
31. Xerox
31. Gucci
33. Apple
34. Ford
34. Lexus
36. Philips
37. Colgate
37. Marriott
39. Panasonic
39. Nintendo
41. Harley-Davidson
42. KFC
43. Visa
44. Hyundai
44. Audi
44. Pizza Hut
44. ING
48. American Express
48. Siemens
48. Avon
51. FedEx
51. Coca Cola
53. Motorola
53. Prada
55. Gap
55. Nestlé
57. Ikea
57. Caterpillar
59. Rolex
60. Budweiser
61. Volkswagen
62. UBS
62. UPS
64. Smirnoff
64. Canon
64. BMW
64. Shell
64. JP Morgan
69. L’Oreal
69. BP
69. Johnson & Johnson
69. HSBC
69. Hermes
69. Tiffany & Co
75. Merrill Lynch
75. Chanel
77. McDonald’s
78. Cartier
78. Heinz
80. Moet & Chandon
80. Louis Vuitton
80. Giorgio Armani
80. Porsche
84. Morgan Stanley
85. Kleenex
85. Nivea
87. Gillette
87. Marlboro
87. Zara
90. Goldman Sachs
90. Citi
90. Kellogg’s
93. Duracell
93. Danone
95. Hennessy
95. Mercedes Benz
95. Axa
98. Wrigley
99. Allianz
99. AIG