/Google rockets in India and Brazil, thanks to Orkut

Google rockets in India and Brazil, thanks to Orkut

ComScore, a leader in measuring the digital world released a study focusing on Google’s strong relative position in the two emerging Internet markets of India and Brazil. As background, Google Sites ranked as the most visited Internet property worldwide with 854 million unique visitors age 15 and older in July, an increase of 18-percent during the past year.

Two particular markets stand apart from the rest in terms of their dependence on Google: Brazil and India. In July, 29.8 percent of total time spent online in Brazil was spent on Google Sites, with India only slightly lower at 28.9 percent. The next highest global market was Ireland at 15.9 percent. How do you explain this?

There is a nice way to explain it (comScore’s one): “Google’s prevalence in these markets can perhaps best be explained by the fact that the time at which these markets really began to develop and flourish was around the same time that Google was becoming a major player in the search landscape. As a result, Google became the dominant Internet brand in these markets and its success appears to have bled from search into other areas of the web like social networking”.

And there is more real one: These markets have had very slow connections, which made Orkut a not so bad experience for its users when Google did not care this service.