Luxury brands focus their social marketing on Twitter

Luxury brands focus their social marketing on Twitter

In the current times of economic crisis, studies state that Luxury Brands have increased their sales, leading them to think that they do everything right. But, if we enter the online world, how will they be performing on Facebook, Twitter and Youtube?

We have carried out a study including the Top 10 most important Luxury Brands on social media regarding their turnover volume. The chosen brands have been: Louis Vuitton, Prada, Gucci, Chanel, Hermès, Cartier, Ralph Lauren, Rolex, Tiffany y Christian Dior.

World Ranking: 10 Luxury Brands on Social Media

As a general summary, it is worth highlighting the big audience Twitter has in the luxury industry, with 20.6 unique users, which is a very high figure in relation with other similar markets. Besides, Twitter is the social network where brands are more active. It should be noted that Chanel, Dior and Louis Vuitton are the most popular brands in terms of audience, gathering the 70% of the total unique users

Regarding Facebook, one important fact is that there are 93.8 million unique users on Facebook, which means that this area has many prospective customers.

Youtube becomes the social media generating the highest engagement with more tan 1 million interactions. An essential tool for every social media brand that wants to make its activity known.

If you want to discover information about the main KPIs in this industry or know the content strategies these brands develop, download the report for free by clicking on the link below these lines.

Infography – KPIs of Luxury Brands on Social Media

top 10 luxury brands on social media

Ander Uribe

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Comments ( 4 )
  1. social networking help
    March 17, 2015 at 8:48 am

    for every social media brand that wants to make its activity known.

  2. Ander Uribe
    March 17, 2015 at 9:08 am

    Hi social networking help,

    Thank you very much for your comment.


    March 20, 2015 at 5:57 am

    You actually make it seem really easy together with
    your presentation however I to find this topic to be really something that I feel I might never understand.
    It sort of feels too complicated and extremely wide for me.
    I am looking ahead in your subsequent submit, I will
    try to get the hang of it!

  4. Ander Uribe
    March 20, 2015 at 10:08 am

    Hi Juan,

    Of course you could make it! This study try to find out the strategies and actions of Luxury Brands regarding Facebook, Twitter and Youtube. We analyse the following things:

    Audience: number of fans, subscribers, followers, etc.
    Content: number of published items (posts, videos, tweets, etc.).
    Engagement: number and type of interactions (likes, shares, comments, retweets, etc.) your audience makes with your social media.

    Thanks for your comment.

    Have a nice weekend!