We have made a new report analysing Conventional Banking in the US. The most important banks in the US were selected on the basis of their turnover volume to study their social media performance. The analysed banks are: Wells Fargo, J.P Morgan Chase, Bank of America, Citibank, U.S Bank, Goldman Sachs, Morgan Stanley, PNC Bank, Bank of New York Mellon and BB&T.

Ranking of Conventional Banking in the US on Social Media

Bank of America is the leading bank on Facebook, as they have half of the audience (50%) of unique users of the sector. American banking has a total audience of more than 4 million potential clients on this social network.

If we look at the activity generated by the banking sector in the US, we see that Twitter is where the most content is published, with an average of 4 tweets per day.

Youtube generates the best engagement in the industry of US conventional banking, becoming their online television.

If you are curious about the social media strategies of these conventional banks in the US and wish to know more about them, click on the button below these lines to download the report for free.

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Conventional Banking in the US KPIs Infography – March 2015