Is Qatar Airways the best airline on Facebook?

Qatar Airways is trying to convince journalists that its Facebook page is the best on Facebook. Is it true? Yes, in terms of followers, but not as of engagement. We calculated it for you: the airline with the most active users is Turkish Airlines. Do you want to know why?

Turkish Airlines does encourage users to publish photos on its Facebook page and one of them, of a famous Turkish cook inside a plane, has a huge engagement. If we only take into account their own posts, Qatar Airways is also the best in terms of engagement, thanks specially to it sponsoring Barcelona’s football club.

Through a competition called “The Heart of Barça”, fans can enter the airline’s Facebook page to win exclusive prizes. Sweepstakes are in the heart of Qatar Airways’ success on social media. Remember we have a tool to create this type of competitions both on Facebook and Twitter.

Sports seem to work well for brands on Facebook. In fact, Air New Zealand comes in third place, right after Qatar Airways and Turkish Airlines, thanks to New Zealand’s national rugby team sharing a photo of one of its planes. As a curiosity, India, Indonesia, Philippines and Pakistan provide almost half of the followers of Qatar Airways’s Facebook page and 80% of its “engagers” are male users.

Top posts of airlines on Facebook:
1. Turkish Airlines: 187.949 interactions
2. Qatar Airways: 154.935
3. Air New Zealand: 64.985
4. Qantas: 20.403
5. Singapore Airlines: 19.673
6. Emirates: 18.373
7. Air Canada: 16.253
8. Delta: 11.205
9. Southwest: 8.317
10. Etihad: 7.975

Jose A. del Moral

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