French Banks on Social Media: BNP Paribas is best on Facebook, while Société Générale outperforms on Youtube
We have compared the French social media profiles of the Top 13 most successful banks of the financial industry regarding their assets’ volume. Facebook, Twitter, Youtube and Instagram are the main social networks considered on this report. The companies analysed in this study are: Crédit Agricole, BNP Paribas, Société Générale, Group BPCE, Crédit Mutuel, Natixis, BRED Banque Populaire, Credit du Nord, HSBC, La Banque Postale, Credit Cooperatif, Caisse D’Epargne and LCL.
French Banking on Social Media – September 2015
The banking industry has more than one million Facebook users in France (considering the analysed banks). On this network, BNP Paribas is the leading bank in terms of audience, gathering together the 29% of the sector’s fans.
But the most popular bank regarding the number of followers is Société Générale. This banking entity occupies the most outstanding position on Twitter, Youtube and Instagram. Will they also achieve the best engagement results through their content?
We can tell you in advance that contents related to sport are the ones that have worked better on Instagram. However, there many banks that do not have a profile here.
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