At this year's DLD conference Facebook's and Google's algorithms, which have been abused by politically biased spammers, were the subject of several debates. Facebook's Elliot Schrage explained what they plan to do to solve this…
San Francisco leads the startup world on Social…
We wanted to know which cities cumulated the most startups, so we searched on Alianzo as startup is one of the words people use to tag their profiles. What we found is not so extraordinary:…
US Online Banks on Social Media – Ally…
We have compared the social media profiles and strategies of the Top 8 most successful US Online Banks regarding their turnover. Notice that we have not taken into account the profiles that use Twitter only…
Conventional Banking in Brazil on Social Media: Itaú…
Our last report is about the performance of the Conventional Banking industry in Brazil on Social Media (Facebook, Twitter and Youtube mainly). The most important banks were selected considering their turnover volume. In this study,…
UK Banks on Social Media: Barclays first on…
We have made a new report analysing Conventional Banking in UK. The most important banks in UK were selected on the basis of their turnover volume to study their Social Media performance (Facebook, Twitter and…
Report of Conventional Banking in the US on…
We have made a new report analysing Conventional Banking in the US. The most important banks in the US were selected on the basis of their turnover volume to study their social media performance. The…
Aggregated profiles, a new functionality of Alianzo Analytics
Many of our Alianzo Analytics users might have faced the situation of having many individual profiles created in Benchmark, and of wanting to see the total data volume together in one screen. For example, the…
Luxury brands focus their social marketing on Twitter
In the current times of economic crisis, studies state that Luxury Brands have increased their sales, leading them to think that they do everything right. But, if we enter the online world, how will they…
Estee Lauder is the King of Engagement on…
The world of cosmetics has a great potential in world of Social Media and, as a proof of it, we have analysed the Top 10 World's Beauty Brands considering their turnover volume. The brands analysed in…