Starbucks is the most engaged brand on the Web
I am happy to read that Starbucks, one of our customers, is the most engaged brand on the Web. This top was developed by Charlene Li analyzing data from blogs, Facebook, twitter, wikis and discussion forums. Besides, the study claims a correlation between social media engagement and revenue growth. A coincidence?
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Is Google turning evil?
Anil Dash’s post on “Google’s Microsoft moment” is just great. Specially if you match it with the fact that many Googlers are leaving the company and that it’s constantly launching more products focused on companies. It’s so clear that Google is changing its culture to a more similar to that of Microsoft. Does that mean that it’s turning evil?
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Extortion 2.0 and my frustration with Web 2.0
I have the impression that Web 2.0 is getting very similar to what old media looked like. Marketing is pushing in the most horrible practices and honesty is abandoning us. Some bloggers are getting paid for advertising their customers or increasing their SEO egos and some social networks are falling down into what Brian Solis describes as Extortion 2.0.
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Open innovation at Lego
I took this image at Le Web, in Paris. It says: “There are 200 internal R&D people at Lego. There are 20,000+ AFOLs (Adult Fans Of Lego) and many innovate”. Conclusion: “There is more Lego-related R&D outside Lego than inside”. Open innovation seems to work for big and fancy corporations.
