Facebook surpasses Orkut in Brazil
This is big news. Orkut is not any more the largest social network in Brazil, as Facebook has for the first time become the top one. According to ComScore, in December 2011, Facebook attracted 36.1 million visitors versus 34.4 million for Orkut.
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French local social networks lose ground to Facebook
In France local social networks, such as Copains d’Avant or Skyrock, are losing ground to the big three: Facebook, Youtube and Twitter. So says a recent study by Ifop based on interviews to 2,080 Internet users.
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Mobage overtakes Mixi as the main social network in Japan
Mixi might not be any more the main social network in Japan. Mobage, an only-mobile network based on gaming and launched just one year ago, has more users than Mixi. 75% of Japanese only access these sites from their smartphones. People in Japan don’t like Facebook as they are very privacy-conscious.
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How many social networks can survive?
If Google+ becomes mainstream, does that mean that Facebook will not stand up? How many social networks can survive at the same time. Not many. People don’t want to belong to several networks at the same time, as that is not easy to manage. We all go out in the same place, once we get accustomed to it. That explains why once Facebook becomes the main network, second networks start dying.
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Map of world social networks (2011 version)
We have updated the original version of our map of social networks, which was first made two years ago. Things have changed quite a lot since 2009: many networks have disappeared, Facebook and Twitter have become stronger, new categories have surged (as social commerce or Facebook games), new functionalities have to be considered (mainly, localisation) and Facebook pages have become very important as social networks by themselves. At the same time, Facebook has conquered most of the world.
Is Badoo the largest European social network?
At the end of last year Brussels held a workshop on EU social networks and EU R&I programmes in which 15 social networks were present. Among them were some local leaders (as Holland’s Hyves, Spain’s Tuenti, Hungary’s iWiw, Greece’s Zoo, Sweden’s LunarStorm, Germany’s Vznet or Poland’s Nasza Klasa), some sites which technically can not be considered social networks (Portugal’s Sapo or Spain’s Barrabes), some content sharing sites (as France’s Dailymotion) and a few global social networks (Netlog and Badoo, which are based in Belgium and the UK). Germany’s Xing, which is a competitor to Linkedin with a strong position in Germany and China, also attended this meeting.
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Top 10 countries in terms of Facebook penetration
The people at the Social Times have gone thru data from Facebook and ComScore in order to find out which countries have the highest Facebook penetration. This is: what a percentage of the online population is on Facebook. And these are the results:
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Facebook becomes 3rd largest video sharing site in Spain
Facebook has become the third largest video sharing site in Spain, right after Google (Youtube) and Vevo. According to data from ComScore, in March every Spanish Internet user watched an average of 36 minutes of videos online every day, 17% more than one year ago. Taken to TV advertising measurement equivalents, this means 7,881 GRPs.
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Tuenti places Telefónica as top web property in Spain in terms of engagement
After buying social network Tuenti, Telefónica has become the 4th web property in Spain and the first one in terms of the minutes spent per visitor every month (what experts call “engagement with users”). Telefónica’s sites (mainly Terra and Tuenti) had 15.7 million unique visitors in March and each visitor spent an average of 321.2 minutes, more than Microsoft (288.5) or Facebook (181.6).
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The Netherlands has the highest penetration for Linkedin and Twitter
Which country has the highest penetration for Linkedin and Twitter? According to ComScore, it’s not the US, nor Brazil (leader in terms of social networking usage), but the Netherlands. How come? Probably, a higher professional usage of social networks has a lot to do.
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