In the current times of economic crisis, studies state that Luxury Brands have increased their sales, leading them to think that they do everything right. But, if we enter the online world, how will they…
Estee Lauder is the King of Engagement on…
The world of cosmetics has a great potential in world of Social Media and, as a proof of it, we have analysed the Top 10 World's Beauty Brands considering their turnover volume. The brands analysed in…
Curation From Alianzo: a Solution to Content Infoxication
The current reality is defined by a huge amount of content and data, which keep steadily growing. Curation can filter the information, providing a solution to the infoxication in which we live today, which results…
The Apparel Industry Has Almost 132 Million Unique…
Apparel Brands have always been characterised for a high investment in their offline communication campaigns, but how are they performing at an online level? We have carried out an study analysing the World's Top 11…
Bayer and Johnson & Johnson Capture 80% of…
We present you our last report about Pharmaceutical Companies taking into account their global profiles on Social Media during December 2014. The analysed companies have been selected regarding their turnover volume, and are the following…
Betting and Social Media: Paddy Power wins on…
We have done a report analysing the Top 10 Bookmakers on Social Media in December 2014. To select these companies of gambling, we select the main ones regarding their turnover. The ones that we choose for…
The most social brands’ posts of 2014
We have used Alianzo's tools in order to find which were the most social brands of 2014 in terms of engagement. Of course you can use Alianzo Rank to know their names, but which were…
Youtube has the Highest Engagement on the Mobile…
It is Christmas time! The time of presents, good wishes, family meetings and sharing. One of the star presents for the outgoing year seem to be the smartphones. From our side, we would like to…
Social Media Report – Energy Companies
We have compared the global social media profiles of the Top 10 most successful enterprises of the Energetic Industry regarding their turnover. The companies analysed in this report are: Shell, Petrobras, ExxonMobil, Enel, GDF, BP,…
Travel Agencies should improve their Social Media strategy
We have done a report analysing the presence of the most important Top 10 Travel Agencies on social networks, considering Facebook, Twitter and Youtube. The selected Travel Agencies for this report have been: Travelocity, Orbitz,…