Data mining is the future of advertising

I got a bit shocked by MySpace’s Chris deWolfe’s answer to a question Michael Arrington made to him during an interview at Davos. We all know that what happens at Davos is supposed to be a secret. And I got a bit scared to know that there is a session on data mining and that one of the people who would be there, deWolfe, is sure that this is the future of advertising.
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