If they wanted world bloggers to talk about LeWeb3, they got it!! More than 24 hours after the conference finished, LeWeb3 is the top search in Technorati, while Sarkozy and LeMeur-Sarkozy have also gotten into the top 15. I am starting to wonder if this is all part of a viral marketing campaign.
First, Loic Lemeur shocked everybody by inviting two french politicians, who did not have anything to do with the conference and the attendants. Later, he insisted he was right, annoying the people who stayed until the end of the conference. And finally, as a side-effect, Techcrunch’s editor Mike Arrington has fired his chief-editor in the UK, after he wrote some aggressive comments in the blog.
As a result, the whole blogosphere is talking about it. Even some French newspapers (Libération, 20 Minutes and L’Expansion) have written something about an event that was of no interest for them before this happened. Viral marketing? It is, in fact. In seven days, everybody will have forgotten what happened, but Google will be full of links to LeWeb3 and to this issue’s actors’ blogs.