One of the main dishes of the DLD conference was to see Anne Wojcicki, wife of Google cofounder Sergey Brin, presenting her new startup: 23 and me. Summarizing, this project is about giving you accesss to your DNA information in order to prevent you from any sicknesses which you have a higher probability of suffering. Besides, they are capable of telling you how similar you are to your grandparents or to your children.
I don’t think people are going to pay for this. Besides, there is a big privacy concern. They say it is very secure but we all know that once this information becomes digital it can be easily copied. Insurance companies would love to have this information before selling health insurances, so there is a huge risk. They also admitted that this information will get cheaper and better, which is not a very good sales argument.