/Data mining is the future of advertising

Data mining is the future of advertising

I got a bit shocked by MySpace’s Chris deWolfe’s answer to a question Michael Arrington made to him during an interview at Davos. We all know that what happens at Davos is supposed to be a secret. And I got a bit scared to know that there is a session on data mining and that one of the people who would be there, deWolfe, is sure that this is the future of advertising.

This means that the main revenue of Facebook or MySpace will be to sell the information they are getting from their users. This also means that as users of social networks we are feeding the companies’ greed for information with commercial use. It’s scary, but as I guess there is no other way, we should start educating our youth on how to manage this loss of privacy.