The Facebook Era

When I started working with social networks back in 2004, nobody really believed in them. Not even Google. Nevertheless, they have become mainstream. Almost all people under 25 are using them and older people are…

To Free or not to Free

I don't believe in free things. Even on the digital era. It's a marketing strategy, which should not be confused with a business model, as Chris Anderson has done in his last book, which Seth…

Spain’s social media monitor

Every once in a while I am going to write a post aggregating some general data about the Spanish social media. You can find these data on the Web but you have to search a…