Facebook has become the third largest video sharing site in Spain, right after Google (Youtube) and Vevo. According to data from ComScore, in March every Spanish Internet user watched an average of 36 minutes of videos online every day, 17% more than one year ago. Taken to TV advertising measurement equivalents, this means 7,881 GRPs.
Top video sharing sites (march 2011):
1. Google sites (Youtube): 16.9 million people
2. Vevo: 4.4
3. Facebook: 4
4. Microsoft sites (Bing): 3.9
5. Dailymotion: 3.4
6. Viacom: 3
7. RCS (El Mundo, Recoletos): 2.9
8. Ustream.tv: 2.5
9. RTVE: 2.4
10. Mediaset (Telecinco): 2.3
Data from Vevo is quite strange, as currently it’s not possible to watch Vevo in Spain. Vevo is a music video site owned by Sony, Universal and Abu Dhabi Media. As Icaro Moyano tells me, this can only be explained by people watching Vevo videos inside Youtube.
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