Report of Conventional Banking in the US on Social Media –  Bank of America has 50% of the audience on Facebook

We have made a new report analysing Conventional Banking in the US. The most important banks in the US were selected on the basis of their turnover volume to study their social media performance. The analysed banks are: ...

Map of Social Media (2015 edition)

We have been updating the Map of Social Media periodically (see 2009 and 2011 editions) and a lot has changed since the last time.Instagram and instant messaging systems such as Whatsapp have become more relevant and ...

The Apparel Industry Has Almost 132 Million Unique Users on Facebook

Apparel Brands have always been characterised for a high investment in their offline communication campaigns, but how are they performing at an online level? We have carried out an study analysing the World’s Top 11 Apparel Brands on ...

Bayer and Johnson & Johnson Capture 80% of the Facebook Audience of Pharma Companies

We present you our last report about Pharmaceutical Companies taking into account their global profiles on Social Media during December 2014. The analysed companies have been selected regarding their turnover volume, and are the following : GlaxoSmithKline, Astrazeneca, ...

Betting and Social Media: Paddy Power wins on Twitter, Bwin Triumphs on Youtube and all Fail on Facebook

We have done a report analysing the Top 10 Bookmakers on Social Media in December 2014. To select these companies of gambling, we select the main ones regarding their turnover. The ones that we choose for this study are: ...