Mar 18, 2015
Macarena Alonso

Map of Social Media (2015 edition)

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We have been updating the Map of Social Media periodically (see 2009 and 2011 editions) and a lot has changed since the last time.Instagram and instant messaging systems such as Whatsapp have become more relevant and we have given room to the new sharing economy tools and to Buzzfeed-type viral content sites. Continue reading »

Mar 9, 2015
Ander Uribe

Luxury brands focus their social marketing on Twitter

In the current times of economic crisis, studies state that Luxury Brands have increased their sales, leading them to think that they do everything right. But, if we enter the online world, how will they be performing on Facebook, Twitter and Youtube?

We have carried out a study including the Top 10 most important Luxury Brands on social media regarding their turnover volume. The chosen brands have been: Louis Vuitton, Prada, Gucci, Chanel, Hermès, Cartier, Ralph Lauren, Rolex, Tiffany y Christian Dior. Continue reading »

Feb 23, 2015
Ander Uribe

Estee Lauder is the King of Engagement on Facebook, Twitter and Youtube

The world of cosmetics has a great potential in world of Social Media and, as a proof of it, we have analysed the Top 10 World’s Beauty Brands considering their turnover volume. The brands analysed in the report are: Avon, Dove, Estee Lauder, Lancôme, L’Oreal, Neutrogena, Nivea, Olay, Pantene and Shiseido. Continue reading »

Feb 20, 2015
Macarena Alonso
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Curation From Alianzo: a Solution to Content Infoxication

The current reality is defined by a huge amount of content and data, which keep steadily growing. Curation can filter the information, providing a solution to the infoxication in which we live today, which results in time saving and an appropriate selection of content for the user. You may ask, what is Curation? It is a new functionality of Alianzo Analytics, but allow me to end your doubts. Continue reading »

Feb 17, 2015
Ander Uribe
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The Apparel Industry Has Almost 132 Million Unique Users on Facebook

Apparel Brands have always been characterised for a high investment in their offline communication campaigns, but how are they performing at an online level? We have carried out an study analysing the World’s Top 11 Apparel Brands on Social Media, considering their turnover volume. The brands that we select for this study are: Abercrombie & Fitch, Gap, Next, Tommy Hilfiger, H&M, Calvin Klein, Ralph Lauren, Uniqlo, American Eagle Outfitters, Victoria’s Secret and Zara. Continue reading »

Feb 9, 2015
Ander Uribe
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Bayer and Johnson & Johnson Capture 80% of the Facebook Audience of Pharma Companies

We present you our last report about Pharmaceutical Companies taking into account their global profiles on Social Media during December 2014. The analysed companies have been selected regarding their turnover volume, and are the following : GlaxoSmithKline, Astrazeneca, Novartis, Pfizer, Sanofi, Johnson & Johnson, Merck, Roche, Eli Lilly, Bristol Myers Squibb, Abbott and Bayer. Continue reading »

Feb 3, 2015
Ander Uribe
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Betting and Social Media: Paddy Power wins on Twitter, Bwin Triumphs on Youtube and all Fail on Facebook

We have done a report analysing the Top 10 Bookmakers on Social Media in December 2014. To select these companies of gambling, we select the main ones regarding their turnover. The ones that we choose for this study are: Betfair, Unibet, Sbobet, Bwin, Paddy Power, BetFred, Bet365, William Hill, Skybet and Bovada Latvija. Continue reading »

Dec 31, 2014
Jose A. del Moral
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The most social brands’ posts of 2014

We have used Alianzo’s tools in order to find which were the most social brands of 2014 in terms of engagement. Of course you can use Alianzo Rank to know their names, but which were their most popular posts? We have studied 5 industries in order to find out which were the most social posts during 2014: auto, spirituous drinks, travel agencies, energy and smartphone manufacturers:
Continue reading »

Dec 29, 2014
Ander Uribe
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Youtube has the Highest Engagement on the Mobile Industry

It is Christmas time! The time of presents, good wishes, family meetings and sharing. One of the star presents for the outgoing year seem to be the smartphones. From our side, we would like to share with you an overview of the most successful and loved mobile manufacturers.

We have analysed the Top 11 most important Smartphone Manufacturers regarding their turnover, by comparing their global social media profiles. The considered brands are Apple, Nokia, Blackberry, Motorola, Samsung, HTC, Sony Xperia, ZTE, Alcatel, LG and Huawei.

Continue reading »

Dec 22, 2014
Ander Uribe
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Social Media Report – Energy Companies

We have compared the global social media profiles of the Top 10 most successful enterprises of the Energetic Industry regarding their turnover. The companies analysed in this report are: Shell, Petrobras, ExxonMobil, Enel, GDF, BP, Chevron, Iberdrola, Edf and Duke Energy.

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