Spain is one of the countries of the world in which people spend more time on social networks. According to a recent study by comScore, a Spaniard spends an average of 5.3 hours every month on social networks, while world-wide it’s just 3.7.
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If a company owned e-mail, you would probably have to pay for certain messages (if not for all), spam would not exist and you would periodically receive ad messages (if you had not a premium account). Not posible? Now think about the last time you used a toll-road and consider two social networks you are probably using: twitter and Facebook. How many direct messages have you sent today thru them? Aren’t they substitutes of e-mail? Aren’t they owned by private companies?
Last Wednesday, at a conference in Seville, I explained that one of the main advantages of social media is the viral marketing you can get if you are the first in doing something. The best example is Zappos, an online shoe retailer from Las Vegas that has made itself a name thru a high use of twitter, Facebook and other social tools. And there is also the case of Dell.
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“Dear X. I am proposing you to write two posts in your blog for two of my customers. They are both hotel chains. They offer two options: either to write a post I will be sending to you, in which case you would get 20 euros, or to write it yourself, in which case you would get 30 euros. Thanks for your time”. This is not science-fiction. It is reality in Spain. And not very ethical, from my point of view.
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I’ve only been 5 days in Stanford and it looks as if I had been ages here. This university is impressing and I think it has a lot to do with what’s going on in the Silicon Valley. Don’t forget that Yahoo and Google were born here and that most employees of Facebook come from this university.
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I am shocked every time somebody tells me he does not believe that Twitter or Facebook will ever make any money. You must be faithful, I answer. If you have millions of people who are addicted to you, who need you, who come to your site (or to your data) every day, you will surely make money. It doesn’t matter how. You will make it for sure. So how? These are some ideas.
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I’ve just arrived to Palo Alto & Stanford, the heart of today’s Internet. I will be staying here for almost two months trying to learn how politics and government are changing because of high tech and Silicon Valley’s geeks. I don’t know if I will get to know the secret formula, but I am going to try it hard and two months seems like enough time for it.
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Google developed its own social network back in 2004, Orkut. Mainly as a test, as it never believed in this tool, even though it got quite popular in India and Brazil. Having the main search engine, Google does not really need to get into social networking. But that does not mean either that it does not have a strategy for this new tools. This is it:
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Much has been said about how Barack Obama won the last election by using social networks and getting really close to geeks. But not so much has been written on what he’s doing to change the way the government works, to open it up. In order to find this out, I will be in the US during the next two months.
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The European Commission has opened a tender on Enterprise 2.0. It wants a consultancy to study which are the actual and potential for the information society in promoting the development and usage of enterprise 2.0. The winner of the tender will have an approximate budget of 250,000 euros.
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