Dec 18, 2014
Ander Uribe

Travel Agencies should improve their Social Media strategy

We have done a report analysing the presence of the most important Top 10 Travel Agencies on social networks, considering Facebook, Twitter and Youtube.
The selected Travel Agencies for this report have been: Travelocity, Orbitz, Expedia, Hotwire, Booking, Hostelworld, Agoda, CheapTickets, Priceline and Hotels.

Top 10 Travel Agencies on Social Media – October 2014

Expedia is the leading Travel Agency on social media with the 45% of the total unique audience. The main market is the US and also Canada, Italy and India stand out.

Facebook is the most important social network for the Travel Agencies’ marketers in terms of audience. This social network gathers 10.2 million potential buyers for this industry. The most used content strategy formula is: phrase + photo + link to the website.

Twitter is the social network where brands are more actives among all the social media. All the brands analysed have a global profile.

As for Youtube, this social network is the least important for the Travel Agencies’ marketers. In fact, many of the companies analysed have not uploaded any video during this time of period. Agoda and CheapTickets do not even have a global profile.

Would you like to know more about this research? Click on the button bellow these lines to download the full report and enjoy!

Infography Top 10 Travel Agencies on Social Media - October 2014

TOP 10 TRAVEL AGENCY ON SOCIAL MEDIA

Dec 16, 2014
Ander Uribe

Spirit Brands and Social Media need each other

We would like to show you this report about how the Spirit Brands are doing on social media. In this study, we analyse the top 10 most important spirit drinks in order to find out their strategies and actions regarding Facebook, Twitter and Youtube. The brands that you will see in this report are: Martini, Smirnoff, Bacardi, Hennessy, Ballantine’s, Captain Morgan, Jack Daniel’s, Johnnie Walker, Chivas Regal and Absolute.

Top 10 Spirit Brands on Social Media – October 2014

Smirnoff and Johnnie Walker are the leading Spirit Brands on social media with almost the 43% of the audience in most networks. The main markets are Brazil and the US but also India and Thailand stand out as great markets.

Facebook is the most important network for the spirit brands’ marketers. Considering the 10 main brands, this social network brings together around 51 million potential buyers (unique users). All the spirit brands analysed on this report focus their online strategy on their products, and they publish on average less than one content per day.

Twitter is the least important social media tool for the spirit brands sector. In fact, not all the brands have a global twitter profile, Chivas Regal and Hennessy for example, do not.

For the spirit brands’ marketers, Youtube is the leading social network in terms of media content. It is so reamarkable, that Youtube has become the online TV for this industry. Among all the brands, Chivas Regal is the top video uploader, with almost one item published per day.

If you are willing to have more highlights about this industry, please note that you could download the full report by clicking on the button bellow these lines.

Infography of the top 10 Spirit Brands on Social Media

Top 10 Spirit Brands on social media

Dec 9, 2014
Ander Uribe

Top 10 Auto Brands on Social Media

We have done a report analysing the Top 10 World Auto Brands Industry, considering their presence on social networks (Facebook, Twitter and Youtube). The auto brands selected for this report have been: BMW, Mercedes-Benz, Audi, Nissan, Honda, Hyundai, Wolkswagen, Lexus, Ford and Toyota.

BMW and Mercedes are the two leading auto makers on social media with more than 50% of the audience in most networks. India and US are the main markets, while Mexico and Turkey stand out in second place.

Facebook is the most important network for auto makers, as the 10 main brands capture 68.6 potential buyers and potential market value of $12.3 bn.

On the opposite, Twitter is the least important social network for auto makers, and there are even some brands which do not have a global profile: Hyundai, Lexus and Volkswagen. In this case, Audi and Mercedes bring together 54% of the audience and Nissan has the most engaged users.

As of Youtube, it is an essential part of auto makers’ online marketing strategies. BMW is the brand that gets the highest audience (37%) and Volkswagen is the top video uploader, with almost one item per day. Most brands talk about innovation, while Mercedes has introduced another subject: fashion.

If you would like to know more information about this report, you might download it making clicking on the button bellow these lines.

Infography of the top 10 Auto Brands on Social Media

Top 10 Auto Brands Industry Infography

 

 

Aug 13, 2014
sofiamesanza

Singapore’s Management University is the first Business School on Social Media

Singapore’s Management University is the first business school on social media, after ranking the world’s main 76 ones. IE Business School,Boston’s HBS, London’s LBS and The Wharton School come after the Spanish institution. Differences among them are, nevertheless, very short: only 30 points among the first and the last one and only 4 points amont the first and the 10th one. Continue reading »

Aug 7, 2014
sofiamesanza
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Top International Music Festivals on Social Media

Holidays are the best time to spend time outdoors going to the best music festivals. So we have ranked some of the most important international festivals.

Uncategorized
Jul 29, 2014
sofiamesanza
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Top Cyclists on Social Media

Italian cyclist Vincenzo Nibali has won this year’s Tour de France,ahead of French Jean Christophe Péraud and Thibaut Pinot. Coinciding with this event, we have ranked the world’s top cyclists, so you can see which ones are doing better on social media.

Jul 23, 2014
sofiamesanza
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Top football (soccer) players on social media

After two months talking every day about football due to World cup Brazil 2014, we have ranked the best paid players. Messi and Ronado have the highest salaries…
Will they also score the best results on social media?

Jul 18, 2014
sofiamesanza
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Top American TV series on social media

All geeks like TV series… so let’s rank them! We have done so with the main American TV series of the last 15 years, according to Film Affinity. Treme and The Wire rank pretty well even though they are only on one social network. On the other side, Game of Thrones’s producers seem to like social networks quite a lot.

May 4, 2014
Jose A. del Moral
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The 2014 European Elections on Social Media

European Elections are held at the end of this month. Though European citizens vote at a national level to their local parties, all of them are affiliated into six big groups. And there is one big candidate (two for the Greens) for every single european party, so we can see how well they are doing on social media: Martin Schulz (Socialists), Guy Verhofstadt (Liberals and Democrats), José Bové and Ska Keller (Greens + European Free Alliance), Jean-Claude Juncker (People’s Party), Alexis Tsipras (Left) and Amelia Andersdotter (Pirate Party).

Apr 8, 2014
Jose A. del Moral
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World’s Top Social Networks

Of the 15 top social networks worldwide, only two are not based in the US or China. They are Japanese messaging app LINE and Russian social network Odnoklassniki, which is part of DST, also one of the main shareholders of Facebook. So these is the whole list classified in terms of number of users. I have included its owner’s name under parentheses:
Continue reading »

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