Mar 22, 2013
susana
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Social Networks everywhere

The social networking phenomenon is having an increasingly important and fast growth. This influence has also reached TV. In recent years, the TV has change its conventional pillars. Anywhere, anytime and anyone are values and pillars that make life easier for users and have been very well understood by huge technology companies such as Samsung,LG…

Social Networks and the possibility of sharing content, are two of the main functions of Smart TVs.

Just as Social Networks adapted to the mobile market during the boom of Smartphones,now they will become popular applications for Smart TVs.

All main suppliers, including Samsung, Sony, LG, Sharp and Philips, have added the most important social networks(Facebook, Twitter, Google, Talk or Skype) in their latest devices  because consumers do not bother paying more for a live content and simultaneous enjoyment with friends via Social Networks (25% according to Ericsson).
In entertainment series we can also see that Social Networks are very popular in our daily lives. Terms like “pinterested”, “seen on facebook”, “retweet” are  beginning to be used increasingly.

Interactive TV will have an hybrid long period of coexistence with conventional models, but it will surely succeed.

Feb 20, 2013
susana
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McDonald’s beats Burger King on social media

Recently, the Twitter profile of Burger King has been hacked by the account of Anonymous. In Alianzo, related with this, we have done a special ranking of fast food world chains to discover the level of involvement they have in social networks and their relationship with their fans.

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Jan 15, 2013
Jose A. del Moral
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Badoo is the most abandoned social network among Spaniards

19% of Spain’s Internet users who left a social network during 2012 (50% of total users of social networks) abandoned Badoo. This is the highest among all social networks, even more than Hi5 (14%), Tuenti (13%), MySpace (12%) and Twitter (12%). On the opposite, the networks that had the lowest rates of abandonement were FourSquare, Tumblr, Pinterest and Youtube.
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Oct 31, 2012
Youffrey Núñez
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Alianzo brand new video presentation !

Do you want to know your level of influence in social media? In Alianzo we developed a video tutorial where we present the new features we have built into our social platform. These are some of the most relevant: Profile classification by brands, people, media and places and new social networks (Google+, Pinterest).

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Oct 31, 2012
Youffrey Núñez
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New Pinterest factor analyzed by Alianzo !

Today Alianzo has started to analyze a new factor in its Top of Pinterest profiles. Besides Pins, Likes and Followers you can now check your Popularity. This new factor is applied for Brands, People, Media and Places Start checking your popularity on Pinterest now!

Jul 19, 2012
Youffrey Núñez
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Which was the first tweet of Alianzo Rank’s Top 10?

Alianzo has updated its 2.0 Score system in order to measure the global success of Brands, Organisations, People, Media, Places and Events. We wanted to investigate which was the first tweet of the Top 10 global influencers, depending its type and sector after they created their Twitter account.

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Feb 2, 2012
Jose A. del Moral

27% of Twitter users just read tweets and never write them

27% of Twitter accounts posted at least one public message between September 1st 2011 and November 30th, according to a study released by Semicast. This means that many Twitter users mostly use the service to read tweets from others.
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Jan 22, 2012
Jose A. del Moral
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Facebook surpasses Orkut in Brazil

This is big news. Orkut is not any more the largest social network in Brazil, as Facebook has for the first time become the top one. According to ComScore, in December 2011, Facebook attracted 36.1 million visitors versus 34.4 million for Orkut.
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Dec 12, 2011
Jose A. del Moral

French local social networks lose ground to Facebook

In France local social networks, such as Copains d’Avant or Skyrock, are losing ground to the big three: Facebook, Youtube and Twitter. So says a recent study by Ifop based on interviews to 2,080 Internet users.
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