Bots are becoming quite widespread, so it’s about time we start measuring their performance. Which are the most widely used metrics by the companies that are using this type of software agents to interact with their users? What KPIs are ...

French Banks on Social Media: BNP Paribas is best on Facebook, while Société Générale outperforms on Youtube

We have compared the French social media profiles of the Top 13 most successful banks of the financial industry regarding their assets’ volume. Facebook, Twitter, Youtube and Instagram are the main social networks considered on this report. The ...