This is an interesting, as well as arguable, report about the bloggers? influence on the image of a company. It was published by Market Sentinel, the public relations consultant, in Les Blogs 2.0, and now it’s got an online version.The report mentions the case of the author of Buzzmachine, who wasn?t satisfied with the customer services from Dell for his laptop, and he didn’t hesitate to tell us about it. His story hasn?t only has a great impact on the Internet, but it has also reached the media, like Wall Street Journal or the New York Times.The report finishes saying that Buzzmachine ?is a source of information with a stronger influence that the actual Dell as far its customer service is concerned. According to the report, bloggers have a greater authority that the actual company in certain important topics. The problem is to delimit their influence. Google plays a fundamental role, but there are other tools with a growing significance, like Technorati. Our ranking of blogs aims at playing an important role in this field too.