Google has been considering the future of Orkut for a while. It is a social network that was launched only in Brazil and Estonia, which are not very attractive from a commercial point of view. This is the reason why the company has completely changed its business strategy, which is now aimed at creating ?little Orkuts? The first one was baptised as Joga.com; it is a social network for football lovers sponsored by Nike (and don?t forget it is also Ronaldinho’s). So we guess it will succeed in Brazil, even though it’ll be launched in 140 countries and in 14 languages. Nike contributes with the contents and Google with the technology.Apart from that, the network is very similar to Orkut, both in the services it offers (sharing of pictures and videos; debates; new friends) and in the fact that it is only accessible with an invitation. At the end of the day, it is a very similar initiative to the one that Coca-Cola tried out in Spain with the ?Movimiento Coca-Cola? (?Coca-Cola Movement?). But, obviously, football is more attractive than the little gifts that the refreshment company used to give away. Nonetheless, what really appeals from a social network is the unhealthy curiosity. An Brazilians, the real Orkut developers, know quite a lot about it. By the way, a workmate wrote in her blog the other day how surprised she was when she was invited to take part in an Orkut group for ?girls with dark hair and blue eyes?.