I am just impressed. Together with MediaContacts, We launched our viral marketing contest 3 days ago and had to find a word which did not exist before. We came out with ‘habitaquo’. Immediately after publishing the word, hundreds of people started to register several domain names with the word and create blogs in order to position themselves in Google when searching ‘habitaquo’.

Five hours later, ‘habitaquo’ was the 10th largest searched word in Technorati. 24 hours later, it became the first and, since then, it keeps being the most searched word. We might have created a world brand name. Who knows? And something really funny is happening. The winner for Google.es is right know the blog of the Spanish manager of Live.com, Google’s competitor 😉