US Online Banks on Social Media – Ally rules on Facebook. Simple and Capital One 360 do on Twitter
We have compared the social media profiles and strategies of the Top 8 most successful US Online Banks regarding their turnover. Notice that we have not taken into account the profiles that use Twitter only for customer care purposes. The analysed banks for this report have been: Ally, Bank5 Connect, Bank of Internet USA, Capital One 360, First Internet Bank, Sallie Mae, GoBank and Simple.
Top US Online Banking Industry on Social Media
Ally is the leading bank on Facebook in terms of audience, gathering the 38% of the total unique users of the sector. This social network not only brings together the largest financial audience, but it also generates the highest engagement.
On Twitter, Simple and Capital One 360 rule the community achieving more than three quarters of the total market (76% of the total unique audience). Besides, the blue bird’s network stands out as the one where US Online Banks are more active.
If you are interested in knowing which what these banks talk about, the type of videos they upload and their content strategy in general, you can download the full report for free. We encourage you to click on the button below these lines and discover all the relevant information about the digital strategies of these online banks, you might get surprised!