The main Spanish press group, Vocento, is buying local review site 11870.com for an unknown amount, though some sources say it could be between 6 and 10 million euros. Vocento has been developing new sites in areas in which it used to be the leader with classified ads, such as Pisos.com (real estate) and Infoempleo (jobs).
11870.com was inspired in Yelp and its founders had successfully starte up Idealista, a real estate site based in Madrid. There are many competitors in the local review market, such as Lanetro (Planeta), Salir (Intercom), German-based Qype and Metroo(*).
(*) Alianzo is a shareholder of Metroo’s mother-company.