Last Wednesday, at a conference in Seville, I explained that one of the main advantages of social media is the viral marketing you can get if you are the first in doing something. The best example is Zappos, an online shoe retailer from Las Vegas that has made itself a name thru a high use of twitter, Facebook and other social tools. And there is also the case of Dell.
Zappos is an amazing company. Public Relations are so important for them that they have a social media CEO and they do around 4-6 (non virtual) tours of their offices in Las Vegas every day. They are a noise making company and they use social networks as much as they can in order to be known. Results: they sold over $1,000 milllion in 2008. Not bad!
As of Dell, its numbers are also impressive. @DellOutlet, its twitter user name, sends to its 600,00+ followers exclusive computer deals. Its revenues have surpassed $1 million in the last 6 months. Dell’s and Zappos’ stories should be very inspiring for all companies that want to step into the social media arena. You can make money out there!
The slides are in Spanish:
We are committed to offering the best customer service and the best experience for our cusotmers. We use twitter more as a way to connect with people, some customers, on a more personal level. This allows us to build relationships with them over time The majority of our tweets are not about business or marketing but offer a look into our company culture.
Great article and thank you so much for sharing it!
Derek F.
Zappos.com