We have done a report analysing the Top 10 Bookmakers on Social Media in December 2014. To select these companies of gambling, we select the main ones regarding their turnover. The ones that we choose for this study are: Betfair, Unibet, Sbobet, Bwin, Paddy Power, BetFred, Bet365, William Hill, Skybet and Bovada Latvija.

Top 10 Bookmakers Companies on Social Media

In our report you will find out a lot of interesting information such as not all the Bookmakers are on Facebook. Their online strategy is focused on other online communities and that is the reason why they do not have a global page here.
In general, Facebook is usually the most important for the companies, but in this case it does not happen in spite of being the one with the biggest audience with 1,5 million of potential buyers in this industry.

On the opposite, Twitter is the most used social network by the Bookmakers Marketers and a real proof of that are the average content published by them with 88 tweets per day. Paddy Power is the leading company on this network because it gathers almost the 44% of the audience.

As for Youtube, there are Bookmakers that do not upload any video in the period of time analysed. But others like William Hill uploaded 4 times more videos than the average of the industry. The leader on this media is Bwin with almost the 67% of the total unique users.

If you want to know more about the Bookmaker’s online strategies and advices for these kind of companies on social media, please click on the button bellow these lines.

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Infography – KPIS of Bookmakers on Social Media