/Spirit Brands and Social Media need each other

Spirit Brands and Social Media need each other

We would like to show you this report about how the Spirit Brands are doing on social media. In this study, we analyse the top 10 most important spirit drinks in order to find out their strategies and actions regarding Facebook, Twitter and Youtube. The brands that you will see in this report are: Martini, Smirnoff, Bacardi, Hennessy, Ballantine’s, Captain Morgan, Jack Daniel’s, Johnnie Walker, Chivas Regal and Absolute.

Top 10 Spirit Brands on Social Media – October 2014

Smirnoff and Johnnie Walker are the leading Spirit Brands on social media with almost the 43% of the audience in most networks. The main markets are Brazil and the US but also India and Thailand stand out as great markets.

Facebook is the most important network for the spirit brands’ marketers. Considering the 10 main brands, this social network brings together around 51 million potential buyers (unique users). All the spirit brands analysed on this report focus their online strategy on their products, and they publish on average less than one content per day.

Twitter is the least important social media tool for the spirit brands sector. In fact, not all the brands have a global twitter profile, Chivas Regal and Hennessy for example, do not.

For the spirit brands’ marketers, Youtube is the leading social network in terms of media content. It is so reamarkable, that Youtube has become the online TV for this industry. Among all the brands, Chivas Regal is the top video uploader, with almost one item published per day.

If you are willing to have more highlights about this industry, please note that you could download the full report by clicking on the button bellow these lines.

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Infography of the top 10 Spirit Brands on Social Media

Top 10 Spirit Brands on social media