We have compared the global social media profiles of the Top 10 most successful enterprises of the Energetic Industry regarding their turnover. The companies analysed in this report are: Shell, Petrobras, ExxonMobil, Enel, GDF, BP, Chevron, Iberdrola, Edf and Duke Energy.
Top 10 Energy Companies on Social Media – October 2014
Shell is the leading company of the sector regarding social media, with almost the 64% of the total unique audience of their industry on Facebook, Twitter and Youtube. The main market is the US, but also Brazil, India and Peru stand out.
Facebook has the main audience of this industry with 8 million potential buyers gathered among the Top 10 Energy Companies considered on this report. Most of the enterprises talk about environmental care, energy tips, sponshorship, their products and corporate news on their posts.
As for Twitter, it is the social network that these Energy Companies use as their corporate network. Most companies use it to give corporate information.
Youtube is the online TV for this sector. It has in fact become the essential basis of the online marketing strategy of the Energy Companies. The average content generated per month is quite high, being 10 videos per month.
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