The current reality is defined by a huge amount of content and data, which keep steadily growing. Curation can filter the information, providing a solution to the infoxication in which we live today, which results in time saving and an appropriate selection of content for the user. You may ask, what is Curation? It is a new functionality of Alianzo Analytics, but allow me to end your doubts.

WHAT IS CURATION?
Curation, associated with the term “content curator” used in Social Media, is a search of accurate and relevant information in a specific field of knowledge. It is a tool that helps you obtain filtered information by selecting the terms you want or do not want to trace in Twitter, to ultimately generate content.

AND WHICH BENEFITS CAN CURATION BRING?
1. It provides assistance for brands to consume, filter and publish content for his followers.
2. It facilitates the search and tracking of relevant and current information for communication departments and journalists
3. It accelerates the search of subjects of interest for community managers to publish posts.
4. It provides previously filtered information for the selection of interesting content on strategic plans by social media managers.

HOW CAN YOU CREATE YOUR CURATION?
It couldn’t be easier. Down below you can find the steps to follow.
Step 1: Name your curation.
Step 2: Introduce the values that you would like to track.
Step 3: Introduce the values that you do not want to track.
Step 4: Select the language by which you want to filter.
Step 5: Select the expiration date.
Step 6: Click on “create curation” and get started!