Jan 19, 2010
Jose A. del Moral

Spanish bank Sabadell will crowdsource its employees’ ideas

bsideaSpanish bank Banco Sabadell has launched an online tool, BS Idea, so that its employees can crowdsource their ideas. The question is now if people will actually use it. They think so and show some data from the first 15 days: 4,000 new users (the company has around 9,500 employees) have created 1,600 new ideas.
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Aug 2, 2009
Jose A. del Moral
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Starbucks is the most engaged brand on the Web

starbucksI am happy to read that Starbucks, one of our customers, is the most engaged brand on the Web. This top was developed by Charlene Li analyzing data from blogs, Facebook, twitter, wikis and discussion forums. Besides, the study claims a correlation between social media engagement and revenue growth. A coincidence?
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Jul 16, 2009
Jose A. del Moral
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Cisco’s enterprise 2.0 strategy and what it has to do with video

I attended yesterday a conference by Alan Cohen, Cisco’s Vice President of Enterprise and Mid-Market Solutions. He tried to explain why Cisco is investing so much, at the same time, on Enterprise 2.0 products (WebEx and Jabber), social networks (Five Across, Tribe.net) and online video (The Flip). Basically, Cisco thinks that face to face communication is so much better than written one that there is going to be an avalanche of video in the corporate world. In fact, telepresence is currently Cisco’s main product.
video-1-0-00-06-01
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Jun 18, 2009
Jose A. del Moral

The European Commission wants to know the potential of Enterprise 2.0 tools

The European Commission has opened a tender on Enterprise 2.0. It wants a consultancy to study which are the actual and potential for the information society in promoting the development and usage of enterprise 2.0. The winner of the tender will have an approximate budget of 250,000 euros.
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May 3, 2009
Jose A. del Moral
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The future of collaboration, according to Cisco

Nothing new. Just a couple of interesting sentences: “Organizations without boundaries will drive the next wave of productivity” & “Collaboration is more critical than ever”.

Mar 1, 2009
Jose A. del Moral
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Folders or labels?

Have tags really improved our life? I am never sure. Most of the users of a site don’t really understand tags. Besides, the ones who understand them don’t use them in the same way. Some people understand tags as a classification system, as labels, some others do take them as some kind of summary of a text. And even when they are used as labels, we all have different systems in our minds. This is a mess!
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Jan 19, 2009
Jose A. del Moral

How many companies pay for Google Apps Premium Services

I have always wondered if there is anybody paying for the premium services (Premier Edition) of Google Apps, one of the greatest services so far on The Cloud. Not because I don’t like the tool, which in fact I love, but because there is not much difference if you pay the premium services ($50/year and user). Just more capacity, no ads and a higher disponibility, which is already great if you get the free version.


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Jan 10, 2009
Jose A. del Moral

Videoblogs at Cisco

Cisco is probably the “old” company that is doing the most interesting things in the field of social media. I recently read this article in Fast Company describing the big change that Cisco is going through. What shocked me the most is the use of videoblogs inside the firewall as communication tools.
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Jan 8, 2009
Jose A. del Moral

The 10 new laws of Cyberspace

As social networks are increasing its use and social media get most of the traffic on the Internet, scientists are developing new theories which explain how the Cyberspace work. Some of them, as the long tail or de 6 degrees, are quite known. But there are many more.

Long Tail
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Dec 29, 2008
Jose A. del Moral
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Can a company really be transparent?

Transparency is one of the main rules of a 2.0 company. Nevertheless, it is not always posible to be transparent. The more open you become, the more you can get hurt. The more information you give about your company, the more constrained you get by those data you are revealing. And in a corporate area, you have to be careful, as law is not always with you. So, where do you put the border?
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