Lately, I?m keeping a close eye on buzz marketing, a phenomenon I have always been very interested in, above all, currently with the competition in HazRuido. The magazine Capital includes an article about buzz marketing…
A political party 2.0
French magazine 01netanalyzes the current technological revolution in the UMP, the majority party in the French Parliament. The President, Jacques Chirac, and the Interior Minister, Nicolás Sarkozy, are some of its members. The organisation is…
Blogs and influence
Lately, influence on the Internet is being a much commented topic, since the two rankings created by El Mundo and the AUI, that incluye 25 and 35 internauts respectively, were published. The classifications have generated…
Populicious, the most popular link in Del.icio.us
I had never talked about Populicious, a tool that makes web rankings based on the favourites webs of Del.icio.us. It?s very interesting. But the fact that it was created by a Spanish man, Xabi Vázquez,…
The biggest meme in Spanish history: ‘Microsano’ becomes…
What the hell is 'Microsano'? This question is being asked today by English-speking Technorati users. They are seeing a strange word becoming the most searched all around the world, even more than 'iran', 'alito' or…
Blogs and the politic revolution
The interview that Nacho de la Fuente made to José Luis Orihuela in La Coruna was very interesting. The lecturer at the University of Navarre includes the phenomenon of the blogs in a bigger "revolution":…
Blogger meets blooger in a flight and blogs…
Lately, the trend seems to be to talk about bloggers in planes. This time, our main character is Jean Michel Billaut, a French pensioner, who met Rodrigo Sepúlveda-Schulz, a Spanish businessman, in a flight. And,…
Blogs are a challenge for politicians
I've read in Enpresa Digitala that the French Members of the Parliament are worried about blogs, because they allow citizens to interact directly with their politicians without going through the Parliament. That's why they want…
Bloggers? growing influence
This is an interesting, as well as arguable, report about the bloggers? influence on the image of a company. It was published by Market Sentinel, the public relations consultant, in Les Blogs 2.0, and now…
The blog effect and the ?blog-blogger? relationship
The case that Manu Contreras writes in his blog, 'Proletarium', is very curious. Some days ago he sent me a picture of the image of his mobile version of Gmail in his PSP. Apart from…