Paying bloggers to write about a company is not ethical
“Dear X. I am proposing you to write two posts in your blog for two of my customers. They are both hotel chains. They offer two options: either to write a post I will be sending to you, in which case you would get 20 euros, or to write it yourself, in which case you would get 30 euros. Thanks for your time”. This is not science-fiction. It is reality in Spain. And not very ethical, from my point of view.
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Main Spanish press group is buying local review site 11870.com
The main Spanish press group, Vocento, is buying local review site 11870.com for an unknown amount, though some sources say it could be between 6 and 10 million euros. Vocento has been developing new sites in areas in which it used to be the leader with classified ads, such as Pisos.com (real estate) and Infoempleo (jobs).
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Mio.tv buys one of the largest social networks in Spain
New York based Mio.tv, a community for latinos, has bought Wamba, a social network from Mallorca, Spain, funded by Danish angel investor Morten Lund, now famous for becoming bankrupt. The price published by Carlos Blanco, who is a friend of the seller, is 4-6 million euros, though another source puts it on 5 million euros. Morten Lund had invested 3 million euros for a 40% stake, which means that the price has fallen down.
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Can a company really be transparent?
Transparency is one of the main rules of a 2.0 company. Nevertheless, it is not always posible to be transparent. The more open you become, the more you can get hurt. The more information you give about your company, the more constrained you get by those data you are revealing. And in a corporate area, you have to be careful, as law is not always with you. So, where do you put the border?
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Novel based on a wiki
Collaborative literature. That is what the authors of the Wikinovel have in mind; it is a collective creation project on the Internet, where writers like Espido Freire, Juan José Millás and Jon Arretxe will take part, each of them in a different language (English, Spanish and Basque). Alianzo has created the technological platform, but the rest is the work of an enthusiastic research group from the Faculty of Philosophy and Arts of the University of Deusto.
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Wikis in the Financial Times
This is an interesting article by the Financial Times about the alternatives to the email, which has become a ?killer application?. ?We can?t live without it, but we can?t manage it properly either? explains the author before describing her 4 main challenges: spam, security, organised storage, and asynchrony. Continue reading »
Will 2006 be the year of the wikis?
Last Tuesday I was asked to make the forecast for the year 2006 in the conference about social software organized by Juan Carlos González from eDonostia. I said that Microsiervos will beat Barrapunto (if the first one keeps growing like it is doing now, it will be the first Spanish blog by next September); and together with that I made up my mind in favour of the wikis, a quite new tool with loads of potential. Continue reading »
